Diving into SEO

I’ve been brushing up on my SEO skills lately. There are so many resources available on the subject that it can be overwhelming, but I decided to go straight to the source – Google. Google is making changes to third-party cookies that may impact SEO. Kevin Indig in his article The Cookie Crumbles notes that “ … SEO is a strong and cost-efficient channel to get more 1st-party data. The death of 3rd-party cookies could be an opportunity to give SEO more value besides being a performance and brand channel.”

In an effort to balance the needs between advertisers and users’ privacy, Google began implementing Privacy Sandbox, a new tracking protection in Chrome starting January 2024. They plan to completely disable third-party cookies by the end of 2024. This is a big change to how online marketing has been done for the past twenty years.

The shift will now be to first-party data collected through the websites and apps a business owns. Do you have a plan for this post-third-party cookies environment? Will this shift result in better marketing or just grow the power of large walled gardens by tech behemoths such as Meta and Apple?